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Coty captures four FiFi awards; Chanel's Allure and Bijan's Michael Jordan also score.

This article was originally published in The Rose Sheet

Executive Summary

COTY CELEBRATE-ING FOUR FIFI AWARDS, including best introduction of the year in chain store distribution for its mass market women's scent Celebrate, at the 25th annual Fragrance Foundation fragrance awards ceremony in New York City June 3. The "citrusy floral" women's fragrance, which debuted in August, also received a FiFi for best packaging in the chain store category for its tapered, frosted bottle with golden lettering. Coty's Raw Vanilla for Men, which combines a vanilla accord with floral, teak and sandalwood notes, captured the same two awards for men's fragrances. Introduced in July 1996, Raw Vanilla for Men is housed in an apothecary-style bottle topped with a brushed pewter ball.



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