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Marketing in Brief: Color Prelude

This article was originally published in The Rose Sheet

Executive Summary

Color Prelude: SureShade nail polish sampling system allows consumers to try nail shades "without waiting for polish to dry or smudging already applied color," the Baltimore, Md.-based company said. SureShade consists of stickers with nitrocellulose dye deposits that replicate nail enamel, according to the company. Consumers can apply the stickers directly to nails without disturbing a pre-existing manicure, Color Prelude noted. One cosmetics company has already signed on to use the technology in print spots that will run in fall fashion books, according to Color Prelude. The firm manufacturers power- or wax-based fragrance and cosmetics samples...
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