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Marketing in Brief: Lancome

This article was originally published in The Rose Sheet

Executive Summary

Lancome: Eau de Teint foundation contains an herbal water complex with cornflower extract to soothe the skin; ginko leaves and haamelis to "protect and purify"; and rose essence to refresh, the Cosmair division said. The makeup "evens out imperfections" while "allowing skin's natural beauty to show through," the company added. The "fluid-light" makeup provides a "clean" feel designed to attract "young or young in spirit customers," Lancome said. Print ads featuring Eau de Teint broke in June women's fashion and beauty books and will run through August. On-counter now in shades such as Pale, Clear and Beige, a 1 oz. squeezable bottle will be priced at $28.50...
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