In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Lancome

This article was originally published in The Rose Sheet

Executive Summary

Lancome: Eau de Teint foundation contains an herbal water complex with cornflower extract to soothe the skin; ginko leaves and haamelis to "protect and purify"; and rose essence to refresh, the Cosmair division said. The makeup "evens out imperfections" while "allowing skin's natural beauty to show through," the company added. The "fluid-light" makeup provides a "clean" feel designed to attract "young or young in spirit customers," Lancome said. Print ads featuring Eau de Teint broke in June women's fashion and beauty books and will run through August. On-counter now in shades such as Pale, Clear and Beige, a 1 oz. squeezable bottle will be priced at $28.50...



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts