Beiersdorf Basis Face the Day lotion reformulation follows recall for contamination.
This article was originally published in The Rose Sheet
Executive Summary
BEIERSDORF BASIS FACE THE DAY LOTION REFORMULATION is occurring following the contamination of batch number 6340R1 of the moisturizer with Pseudomas aeruginosa, the Norwalk, Conn.-based company said. The contamination, which was an isolated incident that occurred in an outside manufacturing facility "exhibited a lower level of preservation as compared to [Beiersdorf's] corporate microbiological standards," the skin care firm explained.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says