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Carson to open ethnic cosmetics plants in Africa, Brazil in "aggressive" global expansion.

This article was originally published in The Rose Sheet

Executive Summary

CARSON TO OPEN MANUFACTURING PLANTS IN AFRICA AND BRAZIL as part of an "aggressive" move toward international expansion, Carson Products President Joyce Roche said at a June 9 seminar on ethnic marketing at the HBA Global Expo in New York City. The ethnic cosmetics company's goal is that by 2002, its business will be evenly split between U.S. and international markets. At the end of 1996, international sales represented 26% of the Dark & Lovely manufacturer's total business, Roche reported.



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