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Damascar Milano skin care, color cosmetics line on counter in prestige outlets.

This article was originally published in The Rose Sheet

Executive Summary

DAMASCAR MILANO SKIN CARE, COSMETICS LINE AVAILABLE IN PRESTIGE U.S. MARKETS in June. Milan-based Damascar began launching the 19-SKU skin care line and 28-piece cosmetics collection in May in Mercantile regional department stores, including Bacons, Gayfers, Joslins, Maison Blanche and J.B. White. Damascar has been available in 55 European countries since 1987, including Italy, Germany, Austria, Switzerland and Spain. For the U.S. launch, the company noted, the brand was modified with fewer SKUs and a focus on face and color. Damascar is distributed in the U.S. by Cincinnati-based BeautiSystems.



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