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Marketing in Brief: New Complexion line extensions

This article was originally published in The Rose Sheet

Executive Summary

New Complexion line extensions: Oil-Free powder "glides on effortlessly and wears for hours to control oil breakthrough," Revlon said. The powder comes in nine shades, including Ivory Beige and Toast. Corrective Powder in Even Out tone, "neutralizes and corrects skin discolorations, the company added. Both powders are priced at a suggested $10.50. Bronzing powder gives skin a "sheer, healthy glow all year-round," the firm stated. A bronzing compact is available in Sun tone for $11.50. Oil-Free concealer SPF 12 hides undereye circles and skin flaws, Revlon added. Available in seven shades, including Warm Beige, Caramel and corrective Even Out, each stick is priced at $8.25. The products are on-counter now...



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