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Marketing in Brief: Revlon Web site

This article was originally published in The Rose Sheet

Executive Summary

Revlon Web site: Offers visitors personalized makeup tips while showcasing the company's color, fragrance and hair care lines. The redesigned and expanded site includes a "Virtual Faces" option, where Web surfers are invited to apply products to spokesmodels Cindy Crawford and Halle Berry and receive a personalized consultation. Karen "Duff" Duffy details the production of the commercial for the Charlie Sunshine fragrance and offers anecdotes concerning her role as Charlie spokesperson. The site also provides corporate site links to financial reports and press releases, and offers visitors the option to e-mail Revlon to receive coupons, product samples and a copy of the Revlon Report. The original site, launched in March 1996, concentrated only on new shades and the Revlon and New Complexion brands...



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