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Avon Velvet Imari women's scent to join number one fragrance brand Imari in August.

This article was originally published in The Rose Sheet

Executive Summary

AVON VELVET IMARI WOMEN's SCENT TO IMPART "OLD WORLD STYLE" as a "modern," "romantic" fragrance targeted to 30- to 50-year-olds, Avon said. Launching in the U.S. in August through the direct sales firm's 1,800 sales representatives, Velvet Imari will complement Avon's number one fragrance brand, Imari, which debuted in 1985 as a semi-Oriental blend. The name Imari is derived from a highly prized and collected variety of Japanese porcelain and stoneware. Avon noted it plans to extend Velvet Imari with scented body lotion and talc in 1998.
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