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Caswell-Massey Dr. Hunter's Original Remedies grooming items reflect apothecary style.

This article was originally published in The Rose Sheet

Executive Summary

CASWELL-MASSEY DR. HUNTER's ORIGINAL REMEDIES LINE FOCUSES ON "WELL PATIENT CARE" through the development of a collection of "grooming essentials" formulated with "recipes" similar to those used by the company "over one hundred years ago," Edison, N.J.-based Caswell-Massey said. Commemorating the company's 245th anniversary, the line was inspired by 19th century apothecary products and includes 10 SKUs ranging from skin lotion and body cleanser to dental rinse and shave cream. Named after the company's founder, Dr. William Hunter, the line's packaging imitates the style of "old-fashioned" apothecary remedies and medicines with "classic" amber containers, white jars and metal tubes, the company said.



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