In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Colgate Total triclosan toothpaste to hit U.S. shelves by January following NDA approval.

This article was originally published in The Rose Sheet

Executive Summary

COLGATE TOTAL ANTIGINGIVITIS TOOTHPASTE ON U.S. SHELVES BY JANUARY, following FDA's July 14 approval of the triclosan dentifrice for retail sale, the company announced. The product launch will be accompanied by a "substantial" advertising and promotional program, backed by an "extremely heavy" budget, according to Colgate-Palmolive. National print and TV ads will break as soon as the toothpaste hits full distribution, the firm noted. Sampling of the antigingivitis/antiplaque toothpaste to dentists' offices will be a "key" factor in the promo plan and will complement consumer sampling and couponing, Colgate said.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004404

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel