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Marketing in Brief: Carter-Wallace

This article was originally published in The Rose Sheet

Executive Summary

Carter-Wallace: Arrid XX Ultra Clear antiperspirant and deodorant supported with a $15 mil. ad/promo campaign breaking in July that targets younger users, the company said. Promotions include college sampling programs which Carter-Wallace estimates will reach 2 mil. consumers. The firm also distributed 40 mil. FSIs offering 50 [cents] off the product. The 1.4 oz. deodorant/antiperspirant solid, which the company notes offers a new technology that "turns clear instantly on your skin," is available now in five fragrances including Morning Clean...



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