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Marketing in Brief: Charter Club

This article was originally published in The Rose Sheet

Executive Summary

Charter Club: Chelsea Cambell women's fragrance bowing exclusively in 40 Federated doors in November. The fragrance, developed in partnership with Coty's private label division Private Portfolio, will be used to establish the brand as the exclusive label in Federated division Charter Club Specialty stores, Federated said. A modern floral oriental, Chelsea Cambell opens with grapefruit, watermelon and freesia notes. A heart of white lilies, Japanese peonies and night-blooming jasmine dries down to amber accords. In addition to in-store promotions, Charter Club will send customers a direct-mail piece. Products include a 3.4 oz. eau de parfum spray retailing for $38.50, a 1.7 oz. edp spray for $28.50 and an 8 oz. hand and body lotion for $18. Charter Club plans to expand the Chelsea Cambell offerings for spring 1998...



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