Marketing in Brief: Jason Naturals
This article was originally published in The Rose Sheet
Executive Summary
Jason Naturals: National print campaign for Hemp Plus skin care products is scheduled to break in "natural living" magazines such as Delicious and Let's Live in early 1998, the Culver City, Calif.-based company said. Hemp Plus, which was launched in health food and natural product stores this spring, includes Hemp Plus Beauty oil for "deep moisturizing" of "face and dry skin problem areas" ($8.50 for a 1 oz. glass bottle with dropper); Hemp Plus creme, which provides a "moisture surge" for the face ($9 for a 4 oz. jar) and Hemp Plus Hand and Body Therapy with alpha hydroxy acids ($9 for an 8 oz. pump bottle). The products all contain hemp enriched with essential fatty acids, as well as primrose, borage and black currant extracts...