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Marketing in Brief: Max Factor

This article was originally published in The Rose Sheet

Executive Summary

Max Factor: Reel Retro Fall color collection will be supported with a national print advertising campaign slated to break in October books, including Allure, Cosmopolitan, and People. Max Factor will also distribute "Look Brochures" offering "movie makeup artist application techniques," the firm said. The six new lip and nail shades will be co-promoted in conjunction with Paramount's Home Video Classics movie program in late September. Coordinating Lasting Color lipstick and Diamond Hard nail enamel shades will include Currant Scene and Reel Red, inspired by the movie Breakfast at Tiffany's; Prima Donna and UV Fusion, inspired by Flashdance; and Nude Scene and Gold FX, based on The Great Gatsby. Shipping now, Lasting Color lipstick will be priced at $5.50 and Diamond Hard nail enamel will cost $3.75...



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