Marketing in Brief: Sensitive Regime
This article was originally published in The Rose Sheet
Executive Summary
Sensitive Regime: Natura Bisse's seven-SKU skin care line is formulated to "calm, hydrate and nourish sensitive skin," the company said. "Principle ingredients" in the line include marine plankton and spirulina algae extract, which "restore hydration and vitality," while Vitamin E allows for "skin healing benefits," the firm added. Calming agents include chamomile, elder flower and green tea. The Sensitive product line consists of cleansing cream, eye gel, toner, gel cream, night cream, mask and concentrate. Products range in price from $22.50 for a 6.5 oz. toner to $98 for six 0.2 oz. bottles of concentrate. All products will be on counter in 27 Neiman Marcus stores and Bergdorf Goodman in New York in August...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says