Avon U.S. cosmetics, toiletry and fragrances sales climb 9% in second quarter.
This article was originally published in The Rose Sheet
Executive Summary
AVON ANEW TIME-RELEASE RETINOL RECOVERY COMPLEX SALES REACH 1 MIL. UNITS in the U.S. during the second quarter, driving the direct sales firm's cosmetics, toiletry and fragrance revenues up 9% over the prior-year period, Avon said. The U.S., Avon's largest market, posted a sales gain of 5% in the quarter, with the U.S. pretax profit slipping 3%, the company reported July 24. Avon's beauty segment generates over 50% of the company's U.S. business; 61% of Avon's worldwide revenues are generated by the CFT unit, the company noted.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says