Gillette's sales reach $2.29 bil. in second quarter; European toiletries revenues up 10%.
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE EUROPEAN TOILETRIES SALES UP 10% IN THE SECOND QUARTER on the strength of Satin Care women's shave preps and Gillette Series antiperspirants and deodorants, VP-Investor Relations Everett Howe reported in a July 17 conference call with securities analysts.. The "star performer" in the region, Satin Care, had a "tremendous impact" on Gillette's Western European retail market, the company said. In addition, Gillette noted the region's deodorant business is "stronger than ever," boosted by the Clear Gel technology used in Gillette Series Clear Stick antiperspirants. Overall toiletries sales for the North Atlantic group (Western Europe, Canada and the U.S.) slipped 3%, but profits jumped 66%.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says