Lancaster's All About Eve, Brave Heart cosmetics trademarks draw lawsuit.
This article was originally published in The Rose Sheet
Executive Summary
LANCASTER ALL ABOUT EVE COSMETICS, FRAGRANCE TRADEMARK DRAWS LAWSUIT filed by Twentieth Century Fox and Paramount Pictures June 26, charging trademark infringement of the 1950 Twentieth Century Fox film "all about eve." The lawsuit also cites Lancaster's trademark registration for Brave Heart cosmetics as an act of trademark violation for the companies' 1995 film "Braveheart." The production companies claim Lancaster has filed the Brave Heart mark in "at least 15" countries worldwide. The suit also names Coty and its fragrance licenser Joop GmbH, Joop! USA and Joop Jeans as defendants in the case.
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Marketing In Brief
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