Alberto-Culver sales up 4.5% to $445.4 mil. in first quarter in "tough" environment.
This article was originally published in The Rose Sheet
Executive Summary
ALBERTO-CULVER NET SALES UP 4.5% TO $445.4 MIL. in the first quarter of fiscal 1998 (ended Dec. 31) compared to sales of $426.1 mil. in the same quarter of FY 1997, Alberto-Culver announced Jan. 22. The company attributed a major portion of its growth to the Sally Beauty Company division, which reported a double-digit sales increase. Net earnings rose 17.4% to $19.7 mil. from $16.8 mil. in the year-ago quarter, excluding an after-tax gain of $9.8 mil. in FY 1997 related to an insurance payment following the crash of a corporate airplane. The "increases were achieved in a tough competitive environment and in the face of material impact from lower currency rates internationally," President and CEO Howard Bernick observed at a same-day annual shareholders meeting.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says