Church & Dwight Arm & Hammer Dental Care gum entering national distribution.
This article was originally published in The Rose Sheet
Executive Summary
CHURCH & DWIGHT ARM & HAMMER DENTAL CARE GUM ROLLING OUT for national distribution beginning the week of Feb. 16. The baking soda gum has already begun to reach Wal-Mart stores across the country. The therapeutically positioned product was test marketed in Massachusetts, California, Iowa and Texas from late 1996 through the third quarter of 1997 ("The Rose Sheet" April 14, 1997, p. 8).