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Cosmetics labeling harmonization within EU remains "key" COLIPA objective.

This article was originally published in The Rose Sheet

Executive Summary

COSMETICS LABELING HARMONIZATION WITHIN EU REMAINS "KEY" COLIPA OBJECTIVE due to the issue's "growth in importance in the last year or two," newly elected European Cosmetic, Toiletry and Perfumery Association (COLIPA) Secretary General Alan McGee said at the trade group's annual Information Day in Brussels Feb. 4. COLIPA will continue to work with European Union member states to "try and facilitate the marketing" of cosmetics products with labeling using the International Cosmetic Ingredient Nomenclature (INCI), he said. These continuing efforts are aimed at providing a "global marketing...approach" for union members as well as the 10 new countries expected to join the EU between 2001 and 2003, McGee explained. The harmonization issue will be the main topic of discussion at a COLIPA regulatory conference in April in Florence, Italy.

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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