Creed Royal Water women's scent pays homage to Princess Diana.
This article was originally published in The Rose Sheet
Executive Summary
CREED ROYAL WATER WOMEN's FRAGRANCE INSPIRED BY PRINCESS DIANA is positioned to consumers who consider themselves "fragrance connoisseurs," Creed's U.S. distributor Laurice & Co. (New York City) said. The "sporty and sophisticated" scent is part of the new "cult fragrance" movement, which, according to the company, consists of scents that are "hard to find, carry a certain mystique" and are custom-designed as "an artistic product." Bowing in April, the fragrance initially will be sold in Barneys 10 department store doors; the company also plans to expand distribution to fine hotels such as Bella Donna (New Orleans) and Auberge Du Soleil (San Francisco).
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says