In Brief: Givaudan-Roure
This article was originally published in The Rose Sheet
Executive Summary
Givaudan-Roure: Constructing a $50 mil. fragrance manufacturing and distribution facility in Mount Olive, N.J. scheduled for completion by 2000. The largest, single capital investment in the fragrance supplier's history, the state-of-the-art facility will be constructed on approximately 14 acres and is designed to boost capacity by 50% to meet the firm's increased growth projections. The construction announcement comes on the heels of recent corporate appointments that appear to demonstrate parent company Roche's commitment to its fragrance business ("The Rose Sheet" Oct. 13, 1997, In Brief)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says