AngelMen
This article was originally published in The Rose Sheet
Executive Summary
Body Tonic with ginseng "for an instant feeling of freshness and well-being" can be used after exercise to "tone and moisturize the body," the Clarins division said. Shower Foam, "a light, cream mousse," cleans and moisturizes. Debuting in July, the products will be packaged in "sleek" metal containers. In September, Thierry Mugler will launch Skin Comfort Cream, a moisturizing formula that helps eliminate dead surface cells and promote healthy skin cells, according to the company. The cream was developed in Clarins' research and development labs. The new products range in price from $25 for a 5.2 oz. shower foam to $40 for a 1.7 oz. Skin Comfort Cream. To coordinate with the upcoming introductions, AngelMen Hair and Body Shampoo has been repackaged in a dark blue tube with a silver cap...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says