Asian skin "more prone" to burning, itching, redness than Caucasian, Amway R&D exec.
This article was originally published in The Rose Sheet
Executive Summary
ASIAN SKIN "MORE PRONE" TO BURNING, STINGING, REDNESS FROM H&BA PRODUCTS than Caucasian complexions, Amway Artistry Skin Care & Cosmetics Product Development R&D Manager Jim Ayres said at the Global HBA Expo held in New York City June 8-10. Based on "empirical information from consumers," Amway has found that Asian skin is biologically more sensitive than other complexions and "is more prone to subjective irritations." Ayres focused his presentation on Asia because the region has been Amway's "biggest...growth [area] in skin care and cosmetics...in the last 10 years" and has the largest "differences in customer preferences and...needs" compared to the U.S.You may also be interested in...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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