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Carson's Johnson Products buy costs approximately 9.1 times 1997 operating profits.

This article was originally published in The Rose Sheet

Executive Summary

CARSON's JOHNSON PRODUCTS BUY TO ADD $48.8 MIL. IN SALES to the ethnic cosmetics and hair care company, nearly doubling the firm's existing business. In 1997, Carson generated approximately $55 mil. in ethnic hair care sales in the U.S. Under the deal, announced June 17, Carson has agreed to purchase IVX Bioscience's (formerly Ivax) mass market personal care division, which includes the Posner cosmetics line, as well as the Johnson Products sub-brands Gentle Treatment, Ultra Sheen, Precise, Bantu and Afro Sheen. Carson's portfolio of ethnic personal care brands includes Dark & Lovely, Dark & Natural, Excelle, Beautiful Beginnings and Magic. The deal is slated to close by the end of July, subject to antitrust clearance.

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