Aramis
This article was originally published in The Rose Sheet
Executive Summary
Limited-edition Tommy Girl color cosmetics "interpret the fresh fashion direction" of Tommy Hilfiger's women's ready-to- wear. Debuting in mid-August, the Camouflage collection includes Surveillance lipstick (rich brown), Spy shimmer gloss for lips - - to be worn alone or over Surveillance -- and Jungle nail color (army green with gold shimmers). The Composition collection, "inspired by all things back-to-school and retro," includes Hooky lipstick (dark red), Goody Goody, a "sheer, shimmery veil" of lip color, and Slacker nail color (black with silver and red glitter). Each collection costs $20...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says