This article was originally published in The Rose Sheet
Sophistick Instant Natural Foundation SPF 18 in six matte shades from Porcelaine to Bronze will debut in October. The powder-creme formula in a twist-up gold tube contains micro- encapsulated vitamin E and other botanicals for "oil-free moisture and shine control," the LVMH division said. The thick tube is packaged in a plush black carrying sleeve and gold outer carton. Suggested retail is $32 for .39 oz...
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says