Cosmetics packaging
This article was originally published in The Rose Sheet
Executive Summary
FDA restates its 1993 position on use of recycled material in cosmetics packaging in an Aug. 16 letter to CTFA. Although packaging for cosmetics is not subject to approval from the agency, manufacturers are responsible for insuring product safety, Office of Cosmetics & Colors Director John Bailey, PhD, says. Any recycled material legislation should thus take into consideration "the impact on commodities regulated by the FDA, the complexities of post-consumer-use recycling and the technology necessary to produce safe and suitable packaging," he adds. CTFA is expected to use FDA's letter in its lobbing efforts against California packaging bill SB 1110. The bill is in the state Assembly's Committee on Consumer Protection and is not expected to pass before the session ends Sept. 10, but will be taken up next year
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says