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Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Supporting "Jubilee" seasonal color story with print ads featuring Cover Girl spokesmodels Brandy and Niki Taylor breaking in December beauty and fashion books such as Cosmopolitan and YM, in-store displays and merchandizing kits. The collection highlights "jubilant" reds and "molten hot metallics." A bear stocking stuffer, positioned to teens, contains Color Self-Renewing Lipstick and Nailslicks in three combos such as Snowflake Frost nail enamel and French Toast lip color. The products are housed in a reusable bag decorated with snowflakes. A bean bag bear change purse also is included. The gift set shipping Sept. 20 costs $8.15



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