Lancome skin care
This article was originally published in The Rose Sheet
Executive Summary
Lancome recommends the "gift of health" with a holiday set combining Vitabolic Deep Radiance Booster and Vitabolic Yeux Dark Circle Eye Treatment. The tubes are packaged in a silver makeup bag for $55, a 26% savings over the original $74 price, Lancome said. A Renergie set pairs a 1 oz. Double Performance Anti-Wrinkle and Firming Creme with .5 oz. Renergie Yeux for $60. Under the Primordiale brand, Lancome is offering Visibly Revitalizing Solution, Night Treatment and Eye Treatment for $65. Each collection is housed in a zippered makeup bag
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says