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P&G To Distribute 135 Mil. Pantene Pro-V Samples In Largest Effort To Date

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble will distribute 135 mil. Pantene Pro-V shampoo and conditioner samples as part of its "Love Your Hair" promotional campaign, marking the "largest sampling initiative of a beauty brand to date," the company claims. P&G typically distributes 15 mil. Pantene samples annually.

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