Y2K
This article was originally published in The Rose Sheet
Executive Summary
Paris Presents making the most of the millennium with a line of celebratory 01-01-00 bath products. Designed to commemorate the first day of the new century, the line is housed in collectable packaging emblazoned with the much anticipated date. For example, Bucket of Bubbly has bottles of body lotion and bath gel contained in a champagne bucket along with champagne glasses and a rubber duck; the set costs $35. Other offerings include a tumbler of bath salts and a set of champagne glasses full of bath beads. The Gurnee, Ill.-based specialty and private label bath products manufacturer licensed the trademarked date from an entrepreneur who also has put the date on an array of products from clothing to home furnishings