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Caswell-Massey

This article was originally published in The Rose Sheet

Executive Summary

Exec VP Anne Robinson purchases the soap, fragrance and toiletry company in a management buyout transaction. Financing came from the CIT Group, American Capital Strategies, other outside investors as well as Robinson herself, who becomes CEO of the company with the acquisition. As part of an expansion plan, the company will open its retail and direct-to-consumer markets. A Caswell-Massey Web site is set to launch in October
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