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Unilever To Focus Resources On 400 "Core Brands"

This article was originally published in The Rose Sheet

Executive Summary

Unilever plans to cut its worldwide product stable of 1,600 brands to a core portfolio of approximately 400 leading brands that are "number one or number two in their market or segment" and have "worldwide market reach," the company said. The personal care products, food and household giant presented its strategy to investors at conferences in London, Rotterdam and New York City the week of Sept. 20.
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