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Grain de Folie

This article was originally published in The Rose Sheet

Executive Summary

Parfum Gres scent, meaning "a little bit crazy," debuts exclusively at Nordstrom through April. The fragrance was inspired by couture designer Madame Gres and developed by International Flavors & Fragrances. Fruity top notes of Indian lime, clementine, kumquat and rhubarb warm to a floral heart of stephanotis jasmine, white peony, basil flower and gentian. The drydown finishes with tree moss, milky musk, tonka bean and acacia. A 1.7 oz. and 3.4 oz. edt spray will retail for $42 and $62, respectively, while a 6.8 oz. perfumed body lotion will be priced at $35. Parfums Gres partners with Nordstrom in a co-op ad campaign featured in the store's direct-mail catalogue and billing enclosure. A gift-with-purchase and Mother's Day gift set will be available in store. The scent will roll out to full distribution in April at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman



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