Parfums Caron
This article was originally published in The Rose Sheet
Executive Summary
Lady Caron women's scent bows in April as "an homage to America." Commemorating founder Ernest Daltroff's 1939 Ellis Island landing, the scent's clear glass bottle is embossed with the face of the Statue of Liberty, while the outer carton features a sepia photo of the statue with messages of hope as a background. The floral juice opens with top notes of magnolia, jasmine and neroli, leading to a heart of rose, raspberry and peach. A woody base is built around oakmoss and sandalwood. Prices range from $80 for a 1.7 oz. edp spray to $150 for a .5 oz. perfume extract. The fragrance will be sold in select Saks Fifth Avenue and Nordstrom doors as well as the Caron Boutique, scheduled to open in Manhattan in the spring. A limited edition Baccarat bottle for Lady Caron will be unveiled at the boutique's opening
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says