In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Tommy Hilfiger

This article was originally published in The Rose Sheet

Executive Summary

Web site creates a "relationship with the customer that enables the company to be more in tune with pop culture as well as changing consumer preferences," the company says. E-commerce will not be conducted through; rather, the effort is intended to "drive traffic and sales" at existing retailers. Visitors can view "editorial content and original Tommy Hilfiger branded programming about pop culture, fashion, music, sports, modeling and other contemporary subjects of interest to the company's customers," as well as a store locator, event listings, polls and contests



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts