This article was originally published in The Rose Sheet
Hyper Real Foundation creates a "synthetic skin texture" by manipulating light rays, the firm says. Used alone or over existing foundation, Hyper Real's reflective quality is attributed to red pearl pigments. Eight pearlescent shades, ranging from Fair to Medium-Deep to Extra Dark, "self-adjust" to suit all skin types and color, MAC says. The foundations will be available in March for $24 each, along with three limited-edition Special FX foundations for the face and body in Violet, Green and Gold. Poodle Lipstick and Poodle Lipglass in "brilliant" Pink join the spring Puppy Love collection debuting in February. Available in bright, glossy and sheer satin finishes, the products retail for $13.50 and $11.50, respectively. Nico Lipglass, Vinyl, Velvet and Pink Freeze Lipsticks round out the collection
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says