Rimmel, Wal-Mart Exclusive Unites Low-Priced Cosmetics, Discount Retailer
This article was originally published in The Rose Sheet
Executive Summary
Coty's Rimmel London cosmetics line will launch stateside in March exclusively at Wal-Mart at a significantly lower price point compared to mainstream drugstore brands.
You may also be interested in...
Coty Will Expand Rimmel London Beyond Wal-Mart This Fall
British cosmetics brand Rimmel London will expand outside its exclusive Wal-Mart distribution in the U.S. this fall with launches in drug and mass merchandise stores, Coty announced. The distribution expansion initiative will include Walgreen's, Brooks, Ulta and Target doors, according to the company
Coty Will Expand Rimmel London Beyond Wal-Mart This Fall
British cosmetics brand Rimmel London will expand outside its exclusive Wal-Mart distribution in the U.S. this fall with launches in drug and mass merchandise stores, Coty announced. The distribution expansion initiative will include Walgreen's, Brooks, Ulta and Target doors, according to the company
Rimmel Lip, Eye Launches Mark Return To Color For Fall
Rimmel lipstick, eyeshadow and mascara launches this fall will mark the brand's return to color after a focus on facial makeup last year, Coty Beauty Americas President Eric Thoreux said