Bath & Body Works
This article was originally published in The Rose Sheet
Executive Summary
Firm initiates Class II recall (may cause temporary adverse health consequences) for Foam Burst Moisturizing Body Wash because of its "potential for ocular injuries from inadvertent spraying of Foam Burst Wash into the eyes," according to FDA Recalls and Court Actions report May 24. The recall, initiated by e-mail April 27, letter April 28 and press release May 4, involves 1.5 mil. canisters of the body wash. The recall is ongoing
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says