This article was originally published in The Rose Sheet
Bronzing powders in three shades - light, medium and dark -will bow in June. The products are housed in Cargo's "generous" tin containers for $24 each. Four new lip gloss duos also will debut. Priced at $15 apiece, the jumbo tins are available in San Fran (frosted pink/cool melon), Pago Pago (frosted orange citrus/frosted berry), Hong Kong (frosted brick/warm nude) and Oulu (frosted lilac/cool purple). Two new blushes are priced at $19. Fresno is a soft peach with a hint of pink and Topeka is a subtle rose, the company says
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says