This article was originally published in The Rose Sheet
Zero Shine liquid, powder and powderstick foundations contain walnut shell flour, witch hazel, vitamin E and chamomile extracts in colors that won't fade, liquids that won't streak and powders that prevent shine, the firm says. Available in No Color, Creamy Natural, Nude, Fair Beige and Natural Beige, the lightweight, oil-free formulas "deliver a natural color while softening and minimizing fine lines and imperfections." The liquid makeup and powderstick retail for $6.99 while the powder is priced at $5.25 in chain drug stores, food stores and mass merchandisers
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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