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Shiseido's Decleor Stake Signifies Aromatherpy Market Commitment

This article was originally published in The Rose Sheet

Executive Summary

Shiseido's acquisition of French spa company Decleor indicates the Japanese cosmetics firm's dedication to the aromatherapy market as well as its long-standing global multibrand strategy. Shiseido purchased a 75% stake in the company in a deal announced May 15.

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