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Almay Milk Plus Skin Care To Drink In $28 Mil. At Retail, Revlon Predicts

This article was originally published in The Rose Sheet

Executive Summary

Almay will re-emphasize its skin care heritage with the December introduction of six-SKU Milk Plus, the Revlon company said. The line, introduced at the National Association of Chain Drug Stores Marketplace convention in New Orleans June 25-28, is expected to generate $28 mil. in retail consumption.

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