Gary Farn
This article was originally published in The Rose Sheet
Executive Summary
Cosmetic entrepreneur dies in his Riverside, Conn. home from complications related to brain cancer June 26. Farn, 65, started his namesake cosmetics company in 1976, which now distributes fine fragrance brands such as Gianfranco Ferre, Jil Sander and Vivienne Westwood. Prior to that, Farn worked at Yardley and Coty, among others. He served on the board of The Fragrance Foundation. His daughter Alison Farn, who recently was named president, will run the company with her husband, Charlie Leigh. Donations can be made to the National World War II Memorial Fund
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says