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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Cosmair changes name to L'Oreal USA as part of strategy to "build the corporate identity in every country behind one recognizable name," L'Oreal announces June 26. The change also allows subsidiaries of Paris-based L'Oreal S.A. to identify with the company's stock option name (Paris Bourse). A Web site (www.lorealusa.com) launches in synch with the change in corporate name and provides a corporate profile
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