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Ultima II

This article was originally published in The Rose Sheet

Executive Summary

First quarter advertising campaign will carry the tagline "Expect the unexpected" and will not feature spokes-model Cybill Shepherd as the Revlon company changes its traditional 40-plus age positioning to target women 25 to 54, the firm says. Separately, Glowtion Highlighting Souffle retails for $17.50 beginning in first quarter and Skin Brightening Moisturizer will sell for $21.50 in Ultima's approximately 9,000 doors
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