Nivea Visage Alpha Flavon, Q10 Body Lotion Backed By TV, Print Ads
This article was originally published in The Rose Sheet
Executive Summary
The debut of Nivea Visage Alpha Flavon Perfect Protection SPF 15 lotion and cream is being supported by national TV ads that broke in early May and print ads in June issues of major beauty books, Beiersdorf Marketing Manager-Face Care Arnecia Hallett-Jones said.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says